What a Marketing Specialist Can Do to Sell Your Home

When you’re deciding to hire a real estate agent, you should ask that agent whether they have a full-time marketing specialist devoted only to that agent’s clients. Why is this important?

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When you hire an agent to sell your home, you should be sure that the agent has a full-time marketing specialist devoted only to that agent’s clients.

What are some of the benefits that an exclusive, full-time marketing specialist can provide? As an example, I’d like to talk about our marketing specialist, Mike Hauptman.

"It’s important that your home has maximum online exposure."

Mike has been our marketing specialist for the past two and a half years, and he is a marketing and internet guru. He manages our Facebook, Tumblr, Pinterest and blog accounts for our listings, and is fantastic at taking the information and the professional photography for all of our sellers and using it to provide top-notch marketing all over the world.

As a matter of fact, our team has actually sold four homes online over the last 18 months, without buyers having even seen them in-person!

Mike is also a Zillow virtuoso. This is important to us because Zillow has really become the national MLS, and Mike has managed our account beautifully. He even provides integrated marketing, like ‘coming soon’ teasers for homes that haven’t been listed yet.

Perhaps most importantly, Mike has also been great at placing sellers at the top of national search sites, ensuring premiere placement everywhere exclusively for our clients.

If you have any questions about what else a great marketing specialist can do get your home maximum exposure, or you have any other real estate-related questions, give me a call or send me an email. I’d be happy to help you!

Why Communication Is Key When Selecting an Agent

Welcome back to our series about what you should look for when choosing a great real estate agent. Click here to view the first part of our series.

Want to sell your Loudoun County Home?
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Today I wanted to talk about two tools that real estate teams can use to communicate with their clients. Be sure that the agent you hire has exceptional communication skills to keep you in the loop!

One tool we use for that kind of communication is a showing service. This service helps the seller approve showings and know what days and times an agent might be showing your home. There's also an online journal for feedback on your home compared to others in the market.

"Communication is key, so your agent should offer a service for it."

You should also look for a team that uses an interfacing system that allows you to see what that team is doing at all times when it comes to necessary activities for generating a smooth transaction for you. In our case, my Listing manager, my Transaction manager, and I use an online service to give you a sense of what we do on a daily and weekly basis. You should work with a team that constantly gives you the chance to know what's going on with your transaction!

Since it's such a big transaction, the importance of great communication with your agent and their team can't be understated. If you have questions about finding the right agent for you, give us a call or send us an email. We'd love to help you out.

Why Are Renters Losing Ground in the Market?

Today we are going to discuss why renters are continuing to lose ground in today’s real estate market. There are some interesting trends at play here that you should be aware of.

Rental properties are not going down on a monthly basis, they are only going up in price. Instead of papering the pockets of your landlord with rental money each month while helping them develop their equity. It may be time for you to start thinking about developing some equity of your own, and saving on your income taxes through a mortgage interest rate tax deduction.

"There are some interesting trends at play."

The second point I have for you is that you will either spend more and get less as time goes by, or if you choose to be a homeowner, you can take advantage of that equity and an appreciating market, which is a huge financial benefit over time.

After 28 years in the business, we are always open and willing to chat about your specific situation. If you have any questions for me, give us a call or send us an email. We would love to hear from you!